ROBERT KACHER SELECTIONS UNVEILS

NEW BRAND LOOK TO WINE WORLD

May 1, 2007, WASHINGTON, DC ─ Antoine Songy, president of Robert Kacher Selections (www.robertkacherselections.com), unveiled the company’s new marketing campaign today, featuring a new logo, redesigned website and new point of sale materials for distributor sales forces and retailers.  “Bobby Kacher founded this company 22 years ago as a personal expression of his passion for the wine business and commitment to bringing great wines to the US,” said Songy.  “Though still a boutique import house, we have now grown to the point where we believe it’s time to expand marketing support for our distribution network and tell the wine world who we are through a strategic, sustained communications program.”

            “I spent over two decades traveling the vineyards of France, and working side by side with winemakers in the vineyards and in the winery to create the Robert Kacher Selections portfolio,” said Bobby Kacher.  “I also travel throughout this country working with distributors and retailers, and talking directly to consumers in order to tell the stories of the wines I represent.  Now it’s time to take the next step of communicating our value as a company and the stories of our portfolio to the wine industry with a major marketing program.”

            The Robert Kacher Selections portfolio includes such prestigious labels as André Brunel, Mas de Guiot, Grassa family, Domaine Bertrand Ambroise, Santa Duc and Mas Carlot. “I’m proud to have Robert Kacher Selections represent my wines, and happy to call Bobby Kacher my friend and winemaking partner,” said Bertrand Ambroise.  “Bobby shares my passion for making great wines that are original and unique to my land.”  Though Robert Kacher Selections is primarily known for its French wines, the portfolio is now being expanded to include wines from Portugal, Argentina and other emerging wine-producing countries from around the world. 

            “I have been buying wines from Robert Kacher Selections for over 20 years,” said Ed Sands of Calvert Woodley.  “I can honestly say that one of the very few importers whose wines never fail to deliver originality and great value are Bobby Kacher’s.”

            Colangelo & Partners Public Relations conceived and created the integrated communications campaign.  “As an agency, it’s a privilege to work with clients who are great professionals and passionate about their work,” said Gino Colangelo, president of Colangelo & Partners.  “We’re looking forward to helping Robert Kacher Selections meet their growth targets and take their business to the next level.”

            Based in Washington, DC, Robert Kacher Selections currently has 10 salespeople in the field in four regions ─ the Northeast, Southeast, Midwest and West ─ with plans to grow the sales force to 12 by the end of 2007.   “Unlike many other importers who also build distribution houses, we devote all of our resources to the import business,” said Antoine Songy.  “We believe that focusing on our core strength ─ discovering, developing, and delivering great wines to the US from boutique suppliers ─ best serves our suppliers and distribution network and makes us a better company.”